The Internet Patrol default featured image
Continue Reading

McDonald’s Goes After Mommy Bloggers

Forget the two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. What’s hot these days at McDonald’s is mommy bloggers. That’s right. While multi-million dollar television advertising campaigns are certainly no thing of the past, the new marketing frontier which McDonald’s is openly mining is mommy bloggers. Mommy bloggers are just what they sound like – moms who blog. And they can mean big business, as some of these mom bloggers have a substantial following.