How to Opt Out of Interest Based Ads and Behavioral Advertising

Behavioral advertising, also known as behavioral targeting or behavioral marketing, is when an advertiser or advertising server hooks into the data that is stored by your browser or app, to serve you interested based ads. These things tell the advertisers and networks things such as what searches you recently conducted, what sites you visited, etc.. Behavioral advertising is increasingly being used by advertisers and their publishers (Facebook just announced they are using behavioral advertising), and consumers are becoming increasingly concerned for their privacy. So how can you opt-out of behavioral advertising?

Facebook Allowing Marketers to Target YOUR Facebook Account by Uploading Email Addresses and Phone Numbers to Match to Facebook Users

Well, Facebook has finally done it, they’ve found a way to allow unscrupulous marketers to spam your Facebook account. Facebook will allow advertisers to target users based on personal information such as phone numbers, user IDs, and email addresses. In a confirmation to PCMag.com, Facebook relayed their new marketing program which will begin next week, targeting ads to their “existing customers.”