As we wrote about at the beginning of July, Paypal had rolled out a new user agreement, or Terms of Service (TOS) that included your agreeing to their robocalling or autodialing you, not just for account updates and fraud alerts, but for marketing as well. Now they have backed off from that.
Behavioral advertising, also known as behavioral targeting or behavioral marketing, is when an advertiser or advertising server hooks into the data that is stored by your browser or app, to serve you interested based ads. These things tell the advertisers and networks things such as what searches you recently conducted, what sites you visited, etc.. Behavioral advertising is increasingly being used by advertisers and their publishers (Facebook just announced they are using behavioral advertising), and consumers are becoming increasingly concerned for their privacy. So how can you opt-out of behavioral advertising?
Verizon Wireless has announced that it will be adding cookies to the web browser of anyone who visits the Verizon Wireless website, and then Verizon will track you across the web, and sell the data it collects on you to marketers. What’s more, they are selling the data to marketers to whom they are giving marketing access to your Verizon Wireless device!
Well, Facebook has finally done it, they’ve found a way to allow unscrupulous marketers to spam your Facebook account. Facebook will allow advertisers to target users based on personal information such as phone numbers, user IDs, and email addresses. In a confirmation to PCMag.com, Facebook relayed their new marketing program which will begin next week, targeting ads to their “existing customers.”