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Loyalty Frequent Shopper Card Programs Gaining Access to Your Facebook Profile for Cross-Referencing Your Purchases and Shopping Preferences

Once again Facebook, your friendly social media hotspot, is the target of marketers wanting and gaining access to your personal data — as a loyalty frequent shopper card program can use that data to cross-reference your likes and interactions to target your pocketbook. And all of it is correlated to you, personally, without so much as a choice to opt-in.