Jello, whose slogan used to be “Watch it wiggle, see it jiggle. Cool and fruity, Jell-o brand gelatin,” is trying to rebrand itself by trying to take over the popular Internet term and acronym “FML”. FML, as nearly everyone knows, stands for “F*ck my life”, but Jello (and parent company Kraft and ad agency Crispin Porter) want to change that to mean Fun My Life, instead.