Orbitz Serving Higher End Offers to Users on Macs, Lower Class Offers to Those on PCs

Orbitz Serving Higher End Offers to Users on Macs, Lower Class Offers to Those on PCs

Mac users have found themselves on the receiving end of a special sort of profiling: class profiling. By tracking what browser an Orbitz user used to visit the Orbitz site, Orbitz was able to determine the spending habits of those who were using Macs, and compare them to the spending habits of those who use a Windows PC machine. And what Orbitz found was that, on average, Mac users spend as much as $30.00 a night more on hotels. So, Orbitz has started serving up different options for those visiting Orbitz on a Mac than they do for those using the site from a PC.