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New FTC Rules on Bloggers Blogging and Internet Marketers Marketing Testimonials and Endorsements Explained

The Federal Trade Commission (FTC) today published its updated rules governing the publication of endorsements and testimonials by “consumers, experts, organizations, and celebrities” (in other words, everybody). The updated rules governing online testimonials and endorsements arguably now cover bloggers, Internet marketers, affiliates, and others who promote (including through endorsing or testimonial) products or services on the Internet. The bottom line is, if you talk about a product or service, and if you put it out on or via the Internet, and if you stand to gain on it, you’d better disclose that relationship.