Is Pink Tech Really a Problem or Just Not a Solution?

Every once in a while the issues around so-called ‘pink tech’ are revisited. Pink tech is basically when a piece of technology – say a smartphone or a laptop, etc. – is brought out in a pink color, to appeal to girls and women. The issue, says critics of pink tech, is that rather than attending to the actual technology needs of women, they are simply bringing out the same old tech in a new color. We’re not so sure.