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More Victims of “Success” with Groupon and LivingSocial Emerge

That Living Social or Groupon voucher is great for the customer, but it can be a near-death knell for the business on the other side of the transaction. (What are LivingSocial and Groupon? Groupon and Living Social are online services through which businesses offer deep-discount deals to Groupon’s and Living Social’s users. The customer purchases the deal up front – say $5 for a $10 cake – and then they take the coupon Groupon or LivingSocial sends them to the bakery to redeem it.) Customers who use Living Social and Groupon like the great discounts – but merchants tell another story.