In the world of email marketing oopsies, Shutterfly.com just delivered a whopping, bouncing baby screw-up. Shutterfly has sent out a massive number of “congratulations on your new baby” emails – to people who have not had babies. “Congratulations on your bundle of joy” says the email, “There’s nothing more amazing than bringing a new life into the world.” Although this faux pas on Shutterfly’s part is right up there.

Congratulations! If you received a LinkedIn email telling you that your profile is one of the top, most viewed profiles on their site, you should feel special.

Just like the other TEN MILLION unique and special recipients. Better known as your fellow top, most viewed profile recipients.

The latest e-marketing campaign by the business networking site is somewhat of a double-edged sword. On one hand making recipients feel special and unique like a snowflake—till the simple math reveals that being one of their top profiles makes them not even one in a million.