California Law AB 242 Would Require Privacy Policies to be Written at an 8th Grade Reading Level and be No Longer Than 100 Words

Proposed California law AB 242, introduced by Assemblyman Ed Chau, is creating quite a buzz due to its wording, or rather, proposed lack of wording. AB 242 would require that all commercial websites and services offered through the Internet which collect personal information about California consumers make its privacy policy be written at a level of 8th grade reading, and be no longer 100 words.

What or Who is Sparah? They’re a “Celebrity Couple” Made Up by Virgin Mobile

If you’ve been hearing about “Sparah” and wondering who the heck she is, or they are, well, you’re not the only one. Sparah is a faux “celebrity couple” being pushed into the limelight as part of an advertising campaign by VirginMobile . The concept is that VirginMobile has taken two relatively unknown actors – Spencer Falls and Sarah Carroll – and is attempting to turn them into a celebrity couple, while folks watch along and “Keep up with Sparah” via commercials and YouTube videos. “Sparah” is a contraction of their first names, Spencer and Sarah, in the same vein as “Brangelina” and “Bennifer”. If the concept seems familiar, it may be because you remember when Taster’s Choice coffee did essentially the same thing back in the 90s, with British actors Anthony Head and Sharon Maughan (whose characters, Matthew Prescott and Alexandra Maitland meet and fall in love over the course of several serialized commercials).