GoDaddy’s 2015 Superbowl commercial featuring a lost puppy has been pulled from the Superbowl XLIX lineup over controversy and howls of outrage from animal lovers and animal rights activists. Here’s why.
If you’ve been hearing about “Sparah” and wondering who the heck she is, or they are, well, you’re not the only one. Sparah is a faux “celebrity couple” being pushed into the limelight as part of an advertising campaign by VirginMobile . The concept is that VirginMobile has taken two relatively unknown actors – Spencer Falls and Sarah Carroll – and is attempting to turn them into a celebrity couple, while folks watch along and “Keep up with Sparah” via commercials and YouTube videos. “Sparah” is a contraction of their first names, Spencer and Sarah, in the same vein as “Brangelina” and “Bennifer”. If the concept seems familiar, it may be because you remember when Taster’s Choice coffee did essentially the same thing back in the 90s, with British actors Anthony Head and Sharon Maughan (whose characters, Matthew Prescott and Alexandra Maitland meet and fall in love over the course of several serialized commercials).