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Barnes and Noble CEO: “Borders Sold Us Your Personal Data and We’re Going to Use It”

This interesting little tidbit landed in our inbox just moments ago: Borders sold all of their customer data to Barnes and Noble, including information about your DVD and other video purchases! And, clearly, your associated email address! Or, another way to look at it is that Barnes and Noble purchased your customer data from Borders. And promptly added you to a mailing list without your consent to use your personal data from Borders, which they *also* obtained without your consent. Either way you look at it, neither of them come up smelling like roses.