Facebook says that they are “improving Facebook ads” – but for whom? For themselves, of course, because remember, you are not Facebook’s customer – you are their commodity. This new development means that Facebook is now using what is known as ‘behavioral advertising’ (when it’s on their website), or ‘remarketing’ (if their ads are following you around). Basically Facebook is using your data from your browser use – and your mobile app use – when you are not on Facebook – to target ads to you.