If you are on Match.com, you may have seen the new Match.com verification system. This is an option that let’s you verify who you are by connecting to your social media accounts such as Facebook, Twitter, even LinkedIn. Let us repeat that: on a dating site, Match, you connect to your social media accounts so people know who you are.

Everyone knows that the squeaky wheel gets the grease. And every new parent knows that we are hardwired to pay attention to the urgent cries of a child. But how many of us realize that we have been slowly, but steadily, trained to respond to every single new message notification on our phones, computers, and other electronic devices, as they happen?