Amazon just announced its newest Kindle Fire, the Kindle Fire HDX tablet, which is 7-inches of awesome. However, it’s not different enough from the previous generation of Kindle Fire to warrant covering it – except for this one new feature: the Mayday Button. “What is the Kindle Mayday Button?”, you may ask? It is a controversial new feature that allows you to connect directly to an “Amazon expert” for tech support, 24/7/365.