Congratulations on your bundle of spam
And people are not amused, either at being spammed by Shutterfly, or by the suggestion that they were pregnant or had recently had a baby.
Says the email: Congratulations on your bundle of joy
Congratulations – Welcome to Shutterfly – There’s nothing more amazing than bringing a new life into the world. As a new parent you’re going to find more to love, more to give, and more to share – we’re here to help you every step of the way.
Now it’s time to send thank you cards. Find one that matches your birth announcement.
Tip: Better Late Than Never
It’s okay to send your thank yous a bit late. People get it–you’re a new parent and have tons going on in your life right now.
By all accounts, this email went not only to people who had not had a new baby, but to people who had left Shutterfly years ago, and who had previously unsubscribed from their mailings.
It may be ok to send thank yous a bit late, but, Shutterfly, apologies should be tendered on time.
Many thanks to Internet Patrol reader James Lick for the tip!
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