Amazon made an exciting announcement today that users can now watch Amazon Prime Instant Video on the iPad. It appears that Amazon is slowly acknowledging that a large portion of its Prime member base has, and is loyal to, an iPad. With many Prime members frustrated that the free book lending benefit of a Prime membership only works on an actual Kindle device, Amazon seems to finally have learned to play nice with their Kindle’s adversary with today’s announcement that Amazon Instant Video is now able to be used on the iPad. In a letter on their homepage, they said:
Today, we’re excited to announce that Prime Instant Video is available on iPad—just install the Amazon Instant Video app. Amazon Prime members can now get unlimited streaming of thousands of instant videos on iPad, Kindle Fire, PlayStation 3, Xbox 360, Roku, and hundreds more TVs and Blu-ray players.”
Whether you have Amazon Prime, or simply like to buy movies and TV shows through the Amazon Instant Video store, you can now download the free Amazon Instant Video app (available in the iTunes store) to your iPad and start watching video instantly. Amazon Prime members will have their usual unlimited access to Prime Instant Videos for free, and those who have a video library of previously purchased TV and movies will be able to access them right there on their iPad. Users will also be able to surf and purchase or rent videos from Amazon’s library.
At this time, buying or renting videos straight from the Amazon Instant Video app is not supported, but if you shop the Amazon Instant Video store from the web browser on your iPad, or on your computer, whatever you purchase will be available in Your Video Library on your iPad for viewing. One thing to keep in mind is that you will need an internet connection in order to stream videos, but you can download purchased videos directly to your iPad in order to watch them at a time when you are not directly connected to the internet.
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