Recently we wrote about the fact that Twitter has just updated their Terms of Service, effective immediately (you can read our article about Twitter’s new Terms of Service here).
One interesting new development is the aspect of the new Twitter ToS in which Twitter explicity spells out that they have the right to run ads:
“The Services may include advertisements, which may be targeted to the Content or information on the Services, queries made through the Services, or other information. The types and extent of advertising by Twitter on the Services are subject to change. In consideration for Twitter granting you access to and use of the Services, you agree that Twitter and its third party providers and partners may place such advertising on the Services or in connection with the display of Content or information from the Services whether submitted by you or others.”
This is very clearly suggests, at a minimum, the addition of contextual adds to your Twitter stream (think “Adsense”, or the like). It also leaves it open for them ti include advertising in material accessed through their API.
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Then, immediately following this section of the new Twitter ToS, Twitter adds:
“TIP: We’re leaving the door open for exploration in this area but we don’t have anything to announce.”
This is, of course, very interesting wording. Not “but we don’t have anything planned right now” but, rather, “we don’t have anything to announce.”
Which almost certainly translates to “we’re working on something,” (probably with the aforementioned ‘third party providers and partners’), “but we’re not ready to announce it yet.”
Any bets on what exact form this advertising will take?
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