Spammers. Email marketing at its worst. Who among us has not asked themselves “Who are these spammers, and why do they do it?”
It is this question, among many others, which Brian McWilliams so deftly answers in Spam Kings, a new book just published by O’Reilly, the people who bring us all those incomprehensible books with the cute animals on the covers.
Spam Kings takes you on a trip through the world of spam, where you’ll meet all kinds of spammers (and even a few antispammers) and learn what makes them tick (that is, in addition to the crack and coffee).
In the very first chapter, which is available free online at [Page no longer available – we have linked to the archive.org version instead], introduces you to a neo-nazi turned spammer, a middle-aged suburban bookkeeper turned anti-spammer, and even Spam King Sanford Wallace, whose recent slap-down by the feds for spyware was covered by us here.
As the press article on eVCBG explains, “McWilliams reveals the motivations and practices of the people who fill our email in-boxes with spam, but he also points out, “Hawke’s customer list just underscores one of the key issues of the book. Spammers are willing to put up with all sorts of wrath and attacks because they honestly believe customers want what they have to offer.” ”
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Sounds like just the Christmas present for the anti-spammer on your gift list! (hint, hint)
You can read more about this here.
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