Name that Zune: Microsoft Prepares to Launch Zune MP3 Player and iZune Style Music Store Called Urge

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You might have heard the word “Zune” recently in the news or on your favourite blog. Zune is the codename, now nearly certainly confirmed as the actual name, for what some are dubbing “the iPod killer”: Microsoft’s new Zune MP3 player.

In addition to the Zune music player, of course, Microsoft has their own iZune music store to go with it. Ok, just kidding, it’s not really called “iZune”, it’s called “Urge”.

Now, if you already have an iPod, and are an iTunes devotee, then this news may be a big fat yawn to you. But if you don’t, and you’re not, or if you have teenagers, for example, then the launch of the Zune and iZune ..er.. Urge, may be something to which you will want to pay attention. Certainly plenty of folks think that this is going to be big competition for Apple, even if it isn’t the iPod killer Microsoft hopes it to be.

However, as some have pointed out, “can iTunes fight the Urge” is not the only big question coming out of this. Nearly as big is “what happens to all of the MP3 player manufacturers who have banked on Microsoft?” Creative and their Zen player, for example.

By any best guess, the few months – and then year or so – after Microsoft rolls out Zune should be interesting, and if it is indeed something to give the iPod a run for its money, then the consumer can only stand to win, as each tries to outbetter the other.

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Amazon now carries the Zune! Check out the Zune at Amazon (click the picture below):

Zune 30 GB Digital Media Player (Black)

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2 thoughts on “Name that Zune: Microsoft Prepares to Launch Zune MP3 Player and iZune Style Music Store Called Urge

  1. Christmas 2007 has come and gone, with it we saw the release of the 2nd generation Zune MP3 player. Now you have a choice of either the first gen Zune 30GB player or either a 4GB, 8GB, or 80GB player.

    The new Zune with all it’s feature is strong competition for the iPod. Not to mention the fact you can now watch or download movies for your Zune.

  2. this is a non starter for me, the music i like doesn’t even show on “pop” “top 100” or any other charts, nor even on the file sharing services. it’s a sub genre of sci-fi and is artist and small producer sales driven. thanks microsoft, but no thanks.

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