Most Blog Readers Middle-Aged Middle-Income Men Who Don’t Use RSS, Survey Says

The Internet Patrol - Patrolling the Internet for You

A recent survey of more than 30,000 blog readers, completed and sponsored by BlogAds, has found that nearly 25% of all blog readers are between the ages of 31 and 40, earning somewhere between $45,000 and $120,000 per year, with 21% earning $60,000 to $90,000 per year, and that the majority (more than 75%) are men.

Sixty-six percent of the respondents identified themselves as being aligned with one of the two major political parties, with 39% identifying themselves as Democrats and 27% as Republicans.


In addition to the above, the survey, in which many of Aunty’s dear readers participated, and for which Aunty thanks you all very much (site-specific results have not yet been returned to the sites, but Aunty promises to post them as soon as they are!), yielded some very interesting results about the profile of the “average” blog reader.

For example, an overwhelming majority of you get your blog updates the old-fashioned way – by going to the blog’s site and reading what’s new. Fewer than 5% of you get your blog updates regularly by RSS feed.
And the vast majority of you have never heard a podcast, ever. [Would you if Aunty offered one?]

Perhaps more interesting for the general population is that when asked how well various forms of media provide you with news and opinions, from a choice of television, radio, newspapers, magazines, blogs, forums and word of mouth, 50% of you rated blogs as the top outlet for keeping you informed! And more than 50% of you felt that you got better news, faster, and with more honesty, by reading blogs.

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If you find this interesting, and want more, you can read the full results of the survey here.

No Paywall Here!
The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
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6 thoughts on “Most Blog Readers Middle-Aged Middle-Income Men Who Don’t Use RSS, Survey Says

  1. @ mmnootzenpoof

    Oh and what do you think non US citizens use online – magic mushrooms ?
    Your statement further reinforces Trevor’s comment.

    Just my international 2 fungi worth.

  2. The reason advertising surveys are written only for US citizens is because Americans are the only ones who use credit cards online extensively. When the rest of the world starts spending as much money as Americans do online, then advertisers will start paying attention to them.

  3. When someone comes out with a nice stripped down RSS reader that works just like News Xpress (http://www.malch.com/nxfaq.html) I might give it a try.

  4. Hmmm Yet again the view seems to be that the world consists solely of US residents. Wake up, people.

  5. It’s such a shame that in the internet world, that a survey (particularly a blog site one) is squarely aimed at US citizens. I was rather disappointed when I went to complete it that I was unable to answer several questions effectively.

  6. Never heard a podcast. Never even heard OF a podcast.
    {quick look around for Apple lawyers}
    Is it Apple’s latest iPod money making venture ?

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