Forget the two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. What’s hot these days at McDonald’s is mommy bloggers. That’s right. While multi-million dollar television advertising campaigns are certainly no thing of the past, the new marketing frontier which McDonald’s is openly mining is mommy bloggers. Mommy bloggers are just what they sound like – moms who blog. And they can mean big business, as some of these mom bloggers have a substantial following.
In fact, McDonald’s has gone as far as to fly some of the top-traffic mommy bloggers to their headquarters, just to woo them over to their side.
They have also attended major blogging conferences, such as the highly-attended BlogHer conference. Last year McDonald’s brought its new oatmeal to BlogHer, to let the mommy bloggers try it out.
According to NPR, Stefania Pomponi Butler, who writes the CityMama blog, said that the McDonald’s oatmeal “was delicious. It had fresh chopped apples and raisins and cranberries!” And while we note that Butler did not review the McDonald’s oatmeal on her blog, her endorsement on NPR was probably worth as much as any spot that McDonald’s could have purchased on prime time television.
“Moms listen to other moms more than they listen to other folks,” says Wion. And with the authentic mom-to-mom communication, they sway each other.
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