Launch, the new book from massively successful launch entrepreneur Jeff Walker, answers the question “How to launch a startup” in the Internet world, as well as how to launch an app, how to launch a website, or even generally how to launch a product (after all, an app or a website is, by many measures, a product). It is equally applicable if you are looking to reboot a business, product, or service.
In Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams, Walker takes the reader step-by-step through the process to build a strong foundation, pre-launch, so that when you launch that product or Internet business, you will have a successful launch.
“Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams” may seem like a hyperbolic title, but in fact Walker himself has done exactly as his title says, many times over. He has also helped countless Internet entrepreneurs to build successful launches of their own.
But, as Launch’s “About the Author” points out, “his techniques are not just for big gurus — he’s taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $500 million in sales (and that number grows every day.)”
In other words, Walker knows wherefrom he speaks. And if you follow his formula, while you may not be as successful as Walker, you will be far more successful than you would be without having read the book.
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