iPad Newspaper Service to Offer New Publishing Venue for Cash-strapped Newspapers
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Apple is fixing to announce a new iPad news service through which newspaper publishers can publish their newspapers on the iPad as iPad newspapers. The newspapers will charge a subscription fee, of which Apple will take a cut. While currently iPad owners can read some newspapers on their iPad by going directly to the newspaper’s web portal or website, the new iPad news service will presumably allow your daily newspaper to be delivered directly to your iPad. We anticipate that this will look like a cross between the newspaper’s web offering, and an RSS feed.

Says digital publishing expert Roger Fidler, with the Reynolds Journalism Institute, “Newspapers are seriously trying to re-create the traditional print model in digital editions for tablets and e-readers.”


But, adds Fidler, “”Most publishers don’t want to see a rapid migration to apps without a comparable growth in advertisement revenue from tablet editions. That would be disastrous.”

What Fidler is referring to is the trade-off which publishers face between quickly getting their newspapers onto devices like the iPad, and possibly losing too many print-version customers too quickly, before the advertising revenue model for iPad subscriptions and other digital subscriptions is adequately fleshed-out. You can be sure that Apple expects a cut of any advertising revenue for ads which may appear in these digital iPad news subcriptions, and the newspaper publishers have to make sure that they are not jumping out of the fat, and directly into the fire.

Also, says Fidler, newspaper publishers are going to want “the data of their customers so they can integrate it into their circulation database so they know who their customers are.”

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Apple has so far agreed with the newspaper publishers with which they are working that the iPad newspaper feature will provide that opt-in data to the publishers. That is something to very aware of as a consumer, and something which, if not done right – and well – could cause issues. If certain data is required to subscribe to, say, the New York Times, via the iPad, plus you have to pay them money, that may well be enough to cause iPad owners to give a new meaning to that old saying “No news is good news.”

No Paywall Here!
The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
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