Advertiser Accountability under CAN-SPAM

We had a really proud moment here this week, when Senator John McCain said, during the Senate Commerce Committee Hearings on the effectiveness of CAN-SPAM to date, “If the FTC can’t find the spammers, it should do the next best thing: go after the businesses that knowingly hire spammers to promote their goods and services…” Senator McCain is referring to Section 6 of CAN-SPAM, which holds those who knowingly advertise in spam responsible just as if they had sent the spam themselves.