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Two things are now clear to Aunty about Google’s upcoming IPO: 1) They are moving forward with their somewhat novel concept of making their initial offering directly to individuals, by email, and 2) they are worried about that email being zapped by spam filters.
As such, Google and their investment house, Morgan Stanley, are asking ISPs and others to whitelist email coming in from “information at ipo.google.com”.
Of course, this is likely to cause an immediate rash of spammers spoofing “information at ipo.google.com” (and, indeed, spamming it – which is why Aunty has been so considerate as to spell out the “@” as ‘at’, which Aunty notes neither the Washington Post nor Morgan Stanley websites have done).
Still, if you are in charge of an incoming mail server, or are simply an end-user who has signed up to receive the IPO email, on the day of the IPO it’s probably a good idea to err on the side of caution and make sure that any email from “information at ipo.google.com” gets delivered to the inbox – or at least not deleted.
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