HBO CEO Richard Plepler announced last week that HBO will begin offering online streaming on the Internet in 2015. This will be a separate stand-alone HBO Internet streaming service, unlike HBO Go which still requires a subscription through your cable company.
Said Pepler, “In 2015, we will launch a stand-alone, over-the-top, HBO service in the United States.”
According to Pepler, there are at least 10million households in the U.S. that have Internet broadband only (not cable for television shows).
“That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO,” says Pepler.
While it is clear that there will be an online HBO streaming service in 2015, what is less clear is what exactly will be included in the offering, and how much it will cost.
Back in the summer of 2012, Jake Caputo, a WordPress theme designer from Illinois, started a sort of a petition site, exhorting “Take My Money, HBO”. People could tweet to HBO through the site, and include an amount they would be willing to pay for an HBO streaming service.
According to reports, the average amount that people said that they would be willing to pay was around $12.00 per month.
At the time, the reception from HBO was less than enthusiastic.
Now fast forward to 2014, and HBO has apparently finally seen the light.
In fact, says Pepler, “All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
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