For most of the last seven years, Google Adsense Publishers (i.e. people with websites which have “Ads by Google” on them) have been in the dark as to what the revenue share between Google and them has been. Oh sure, we all know we can make money with Adsense clicks (read here to learn how to make money with Google Adsense) but Google was famously secretive about what the actual Adsense revenues split was. Was the Adsense earning split 50/50? 60/40? 80/20? 95/5? Nobody knew what the Adsense profits formula was, except some folks on the Google end of the equation. Now Google has revealed the big Adsense secret.
In a blog post posted this morning, Google has reveaed that the split is 68/32 in favor of the publisher for Adsense for content, and 51/49 for Adsense for search.
Explains Google’s Neal Mohan, Vice President of Product Management, in the post:
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense… Since launching AdSense for content in 2003, this revenue share has never changed.We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations… The AdSense for search revenue share has remained the same since 2005, when we increased it.
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So, now you know.
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