It’s true. It’s sad. Google is acquiring song curation service and playlist creator extraordinaire Songza. Why do we say that it’s sad? Because to us Songza was already a nearly perfect service, so while it can do good things for Google, it’s hard to imagine that Google will improve Songza.
But with Amazon rolling out its Amazon Prime Music last month, and Apple’s acquiring and merging Beats into the iTunes store, Google had to get competitive in the music space. Purchasing Songza, which they will incorporate into their Google Play streaming music service, seems to be the first step.
Said Songza, in an email to its users today:
“Great news: today Songza is officially joining Google. We can’t think of a more inspiring company to be part of in our quest to provide the perfect soundtrack for everything you do. Read more about it on Songza Daily.
You can absolutely keep using Songza as usual (we aren’t planning any immediate changes — other than making Songza faster, smarter, and even more fun to use).
In the meantime, we’ll be walking on sunshine.
– Team Songza”
For their part, Google announced over on the Google Play Google Plus page:
Exciting news today — we’re thrilled to welcome +Songza to Google. They’ve built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.
So long, Songza, it was beautiful while it lasted. We’ll keep you around until you become unrecognizable (or fee-based), but then it’s adios. But don’t feel bad, it’s not you, it’s …wait, actually, it’s you.
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