We’ve seen some idiotic mailing practices in our time, but of all of the dunderheaded bulk mailing “policies” we’ve seen, this one may take the idiot-cake: “You are receiving this message about Frappr because your name and email address were submitted to a Frappr Guest Map at some point in the past 5 years.” (“Frappr” because, presumably, frapper.com is owned by a domain squatter.)
But it gets better. The very next line – the one you’ll all be looking for in order to unsub from Frappr’s mailing list (that is, if Frappr is lucky and you don’t just immediately hit “this is spam”) – says:
To be removed from the list send us a message http://www.frappr.com/?a=feedback]
Now, you might imagine that, based on both the wording of that sentence and – you know – Federal anti-spam law, that when hitting that link, you would be unsubscribed, or at least presented with an option to unsubscribe.
But you would be wrong.
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Here’s where http://www.frappr.com/?a=feedback takes you:
“Surely,” you are saying to yourself “there must be an unsub option in that drop-down menu area, then, right?”
Nope:
Here’s the full text of this email that you too may receive if “your name and email address were submitted to a Frappr Guest Map at some point in the past 5 years”, so that you can, you know, block it on sight (or even before you see it):
From: thefrapprteam@frappr.com
Subject: Save Your Frappr Map Today
Two years ago Platial released an updated version of the Frappr Guest Map. Many Frappr members welcomed the change and replaced their old maps with the new ones. But many of you have not yet switched, in fact we still have more than 400,000 Classic Guest Maps still installed and active out in the world. The time has come to talk about your options as we start to retire the old version.
1. For those of you who are loyal to the classic style map, we are offering a simple payment option. $24.99 will keep your map alive and kicking for one full year. The deadline for receipt of payment will be January 1, 2010. At that time we will stop serving the maps.
2. For those who simply want to save their map data, we just released an export tool that gives you access to all the friends and photos from your maps creating a fully offline archive in the popular KML format right on your desktop. To use the exporter just look for the links on your map page on Frappr.com.
More information about both options can be found right on the http://frappr.com homepage.
Oh yeah, plenty of retro Frappr schwag still available.
https://web.archive.org/web/20120927181059/http://www.zazzle.com/frappr*
Happy Mapping!
The Frappr & Platial Team
[You are receiving this message about Frappr because your name and email address were submitted to a Frappr Guest Map at some point in the past 5 years. To be removed from the list send us a message http://www.frappr.com/?a=feedback]
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Oh and one note we unintentionally omitted from the email is that everyone who doesn’t migrate to the newer version of the free map or pay for classic so we can manually serve for them will be automatically unsubscribed. There will be no more “classic” Frappr.
This is not spam. Frappr has over 10MM registered users. When we bought the site we started migrating to tighter solutions. We don’t want to take down people’s maps w/out letting people know. Many of those users have a meaningful connection to their maps and we take that seriously. Even if we don’t have resources to sustain 5MM maps that are not active.