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Wow, that was fast! It was barely a week ago that we predicted the convergence of GPS and Internet on cell phones and it leading to location-based push advertising to your cell phone, and now Nokia has announced (well, leaked, really) that they plan to have full navigation GPS on all Nokia cell phones.
“In essence we’ll see GPS in everyday mobile phones – even pay as you go cheapies. It’s another selling point in the great mobile phone upgrade push,” says one website dedicated to the Nokia handset that currently can run a 3rd party GPS software.
But for whom is it a selling point? For consumers? Or for the advertisers? Many cell phones and cell phone providers already do provide Internet ability. Some of them can do Internet push, by which I mean that the device can have data pushed to it via the Internet. As mentioned in our previous article, all it takes is for one well-deployed device to have both push Internet and GPS, combined, and the race will certainly be on to push location-based ads to those with the device.
Looks like it might be here even sooner than we thought.
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