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Facebook unveiled their new online commerce plan, Facebook Gifts, and many hope that this will help the company’s slumping advertising revenue. Facebook introduced the new feature today, and it gives users the option to send gifts from 100 different merchants with which Facebook has partnered, including Starbucks, 1-800-Flowers, and Magnolia Bakery.
Facebook is offering this new feature to just a small portion of their 950 million users, before making it available to all. Gift giving can be done through Facebook’s website, an Android app, or the upcoming iPhone app. While some are saying that Facebook is up against a giant rival in Amazon.com, the Facebook feature offers users easier accessibility to sending gifts to friends whose addresses they may not have, by requiring the gift recipient to enter the address to which they would like the gift sent.
To give a gift, the giver can choose between a prompt at the ticker on the righthand side of their newsfeed, where birthdays or life events are typically announced, or by clicking a gift box that will be above the comment box on the recipient’s Facebook page:
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From there, the gift giver will see a pop-up window featuring the merchants from which they can choose their gift, along with the actual gifts that they can choose:
The giver can either share the gift publicly, or opt for a private message to be sent, alerting the recipient that they got a gift:
If they choose to accept the gift, they simply enter the address where their gift should be sent. The giver can opt to pay at the time of choosing the gift, or wait until the recipient accepts the gift.
This new feature comes as no big surprise as Facebook has been looking for ways to address investor pressure due to Facebook shares plummeting to less than half of what it was at their initial offering. Facebook also just announced that they plan to focus more on mobile, having recently addressed a crowd at the Techcrunch conference with Facebook CEO Mark Zuckerberg making subtle mentions about the company gearing up to unveil new advertising products. Facebook will also be offering Groupon-style deals, with the social network taking anywhere from 40% to 50% of the merchant’s deal offer. There is no word yet as to when Facebook Gifts will be officially launched, but keep an eye out for the little gift box icon in your news feed.
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Yet another way for FB to garner personal information and release it to the world. Remember, everything new on FB comes with default set to public. I won’t use it.