Email Spam Loses Spam Queen Laura Betterly
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Internet marketing may have a chance to untarnish its reputation. First King of Spam Scott Richter stepped down from his throne, and now Queen of Spam Laura Betterly has turned in her tiara.

Or so she says.


Laura Betterly has been infamous for years in the anti-spam community for her spewing enormous volumes of email spam. She shot to national infamy when she was featured in the Wall Street Journal, giving work-at-home moms a bad name when she claimed that she was a stay-at-home mom who was “just trying to make a living.”

That living was by spamming from her home, earning by some estimates at least $200,000 a year.

Now Betterly and her In Touch Media Group in Florida (oh, why is it always?), have issued this statement:

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Clearwater, FL (PRWEB) October 4, 2005 — In a bold move, Laura Betterly, president of In Touch Media Group Inc. www.intouchmediagroup.com (ITOU.OB), denounced sending massive bulk e-mail in an article entitled “It’s 2005 – Email is Dead.â€?

She asserts “Now, you might be asking why I, who was dubbed the ‘Spam Queen’ in the Wall Street Journal three years ago, is even bothering to say anything about e-mail?”

“Just to set the record straight, I have never advocated spam or sending spam.�

 

“One reporter said to me ‘Some people consider all bulk email as spam, what do you have to say about that?’ to which I replied, ‘Then I guess you’d call me the spam queen’ as a joke.”

“I advocated email at that time as a very effective medium for small business, which because of its low cost lets small businesses level the playing field against big corporations.�

She continues that legitimate e-mail isn’t getting thru filters and the only “signalâ€? getting thru is the scams being sent from overseas or using illegal methods.

“The simplicity is this—bulk commercial e-mail has gotten to the point where it isn’t effective. We just don’t do it anymore. What’s the point? It doesn’t get a response, and we found people are overloaded with advertising messages and no longer willing to receive more, especially in their inbox, unless they specifically asked for it.â€?

“As a marketing professional, the only thing that should count for you at the end of the day is effectiveness. Bulk commercial e-mail has turned into the above, a bunch of unprofessional, ineffective scams.�

“In other words, Spam is a four letter word.�

Her solution to the problem of generating web traffic for businesses is a combination of market research, design, search engine marketing (In Touch Media Group was just awarded the highest expert rating given out by Google), search engine publicity and sites like the recently launched www.pixelbay.org that drive traffic directly to her clients sites.

“I’ve been in the marketing game for many years, and finally we’ve found the tools we need to drive traffic to our client’s sitesâ€?

Still, it’s people like Betterly who have given email marketing a bad name altogether. Which is why more people are going back to the old tried and true methods like direct mail marketing.

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The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
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4 thoughts on “Email Spam Loses Spam Queen Laura Betterly
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  1. I received an email stating that I had won a UK lottery headquarters, 28 tanfield road, croydon, london UK but that the delivery charges had to be paid in order to receive.
    this is this email :

    Dear Winner,
    Congratulations once again from all the staff here.Your email address won you this lottery.Email addresses of individuals and companies were selected through a computerized ballot system were your email address along with 2 others were selected as the lucky electronic mails.
    Below, is a copy of our VERIFICATION AND FUNDS RELEASE FORM , please you are expected to fill accordingly and send immediately back to us, so we can proceed with the clearing of your file.
    We will then send you a complete information of our official cosultants to send you your funds which is £1,000.000:00 (One million British pounds sterlings)

    SCARLET COURIER EXPRESS
    SERVICE.
    30 FORDINTON WAY,
    OFF BRIGHTON AVENUE,
    LONDON,
    ENGLAND.
    TELEPHONE NUMBERS
    +447035901186
    +447035901192
    9TH SEPTEMBER,2008.
    ATTENTION Eko Susanto,
    This is to inform you that your parcel has been officially cleared for delivery by the Verifications Dept. at the headquarters of the SCARLET COURIER EXPRESS SERVICE(SCES).
    The winning number and original copy of your certificate and your winning cheque valued at £1,000,000:00(One million great britain pounds sterlings)together with a covering document from the BRITISH NATIONAL U.K LOTTERY will be sent to you and the bank stating that the parcel was obtained through their promotion.
    This documents have been securely sealed and packaged which makes it impossible for any one to view its content.
    Be informed that our delivery mode of operation is free to your destination.
    But due to the diplomatic contents of your parcel,you have to insure it before delivery.
    The insurance fees is £300 great britain pounds sterlings.This is what you have to pay for insurance,as it is in line with the FINANCE AND FISCAL AUTHOURITY that parcels leaving the UNITED KINGDOM,must be insured with the BRITISH INSURANCE MINISTRY. If this is not paid/done, it will be said to have violated the FEDERAL BRITISH DELIVERY RULE.
    You are to pay the insurances fees for the delivery of your parcel through the WESTERN UNION MONEY TRANSFER.
    Below are the details you will need for making payment readily available.
    1.MONEY TRANSFER CONTROL NUMBER(M.T.C.N.)
    2.SENDERS NAME:
    3.RECEIVERS NAME: MR ALEN DIXSON
    4.AMOUNT SENT:
    5.PAYMENT ADDRESS:
    82 CANNING STREET ,
    OFF LINKS GARDEN WAY,
    LONDON,UNITED KINGDOM.
    Note:You are to pay in the name of MR ALEN DIXSON,as he is our accounts/receiving officer here in the UNITED KINGDOM.
    Do get back to us with the informations as soon as you have made the payment available for your parcel insurance.
    Regards,
    Mr Peter Parkins. MONDAYS-SUNDAYS
    (24HOUSR delivery service)

    I feel it is only a scam so I need to know an need more information, because I must paid £ 300 great britain poundsterling for insurance.
    Please give me more information is that truth or just a scam.

  2. i have ricived mail ticet no 564 756288462 The simplicity is this—bulk commercial e-mail has gotten to the point where it isn’t effective. We just don’t do it anymore. What’s the point? It doesn’t get a response, and we found people are overloaded with advertising messages and no longer willing to receive more, especially in their inbox, unless they specifically asked for it.‿

    Well, Ms. Betterly, email is dead because of people like you. You created the need for filters. You crammed inboxes with your spew and forced users to take action. Now you’re crying because these very filters that you created the need for are working. Wah! I suppose that you will be creating new “anti-Lauraâ€? software after you start your next endeavor.

    I’m pretty sure that 90% of all e-mail is junk these days. Congratulations – you ruined it for everyone. May you contract the

  3. Better that your spamming has ended rather than your life! Some of us take other contracts.

  4. Sure email is dead. I quote:

    “The simplicity is this—bulk commercial e-mail has gotten to the point where it isn’t effective. We just don’t do it anymore. What’s the point? It doesn’t get a response, and we found people are overloaded with advertising messages and no longer willing to receive more, especially in their inbox, unless they specifically asked for it.â€?

    Well, Ms. Betterly, email is dead because of people like you. You created the need for filters. You crammed inboxes with your spew and forced users to take action. Now you’re crying because these very filters that you created the need for are working. Wah! I suppose that you will be creating new “anti-Laura” software after you start your next endeavor.

    I’m pretty sure that 90% of all e-mail is junk these days. Congratulations – you ruined it for everyone. May you contract the new avian flu.

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