Customers at some Wendy’s Drive-Thru locations are getting an easy pass: they can use their EZ Pass toll payment technology to pay for their fast food meal as they drive through some of the chain’s locations in New York. The pilot EZ-Pass drive-thru program is currently up and running at five Wendy’s locations on Staten Island.
How do they do this? By linking their credit card or debit card to their EZ-Pass tag. What could possibly go wrong?
Says Eli Grinvold, president of iDriveThru, the company behind the credit-card-to-EZ-pass linking technology, “You have the convenience of never having to stop at the payment window any more.”
We rarely go to fast food restaurants here at The Internet Patrol, but on those rare occasions that we have, we haven’t seen a 2-window system in operation in years. The food delivery window is the payment window.
So, is there really a demand for this? And, if so, does the “convenience”, if there is one, really outweigh the risk of having your credit card information in yet one more system waiting to be hacked?
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