Do you have web rage? A new survey has found that disappointed online shoppers are experiencing “web rage”, and are rejecting web merchants and turning back to in-person shopping.
“Web rage is a burgeoning online phenomenon. With less than half of online shoppers prepared to give their favorite Web site more than two chances to get it right, the message is that online shoppers are showing zero tolerance to poor performance,” explained Deri Jones, of SciVisum, which spearheaded the survey.
According to the survey, nearly 80% of all online shoppers surveyed stated that their frustration with poor web site performance had lead them to turn off their computers!
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More than half said that the inability to call someone associated with the site on the telephone was the #1 web rage inducer.
What’s more, fully one-third said that they would give even their favourite web site a second chance – just. Two strikes, and you’re out.
And each of the following ecommerce transgressions elicted web rage in at least 40% of all of the online shoppers surveyed: web sites crashing during a transaction, complicated usability and complicated registration processes, the inability to find information, and the inability to amend orders.
So, what’s the lesson here?
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