Company Sued for Including Competitor’s Names in Meta Tags

If you find this useful please share it!



 

Blood Diagonostics, a South Carolina biopharmaceutical firm, has sued Health Coalition Inc. (“HCI”), claiming that HCI has used Blood Diagonostic’s name in meta tags on the HCI website. Blood Diagnostics claims that the use was a calculated act on the part of HCI intended to harm Blood Diagnostic’s business.

According to an article in Law.com, although there is plenty of precedence where courts have slapped down meta tags which infringe on the trademarks of others (webmasters take note), this case is unique because there is a long history of ongoing animosity between the parties. This could play into a determination of damages should Blood Diagnostics prevail.


 
(Article continues below)
Get notified of new Internet Patrol articles for free!
Or Read Internet Patrol Articles Right in Your Inbox!
as Soon as They are Published! Only $1 a Month!

Imagine being able to read full articles right in your email, or on your phone, without ever having to click through to the website unless you want to! Just $1 a month and you can cancel at any time!
Company Sued for Including Competitor’s Names in Meta Tags

According to a computer law expert attorney quoted in the article, Samuel Lewis, the new trend is actually away from meta tags, and towards “white on white” text, in an effort to woo search engines which no longer give much weight to meta tags.

However, in any case, padding your website with a competitor’s trademarks is a bad idea.

Don’t do it.

You can read more about this at Law.com.

  
No Paywall Here!
The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free? Thank you!

Company Sued for Including Competitor’s Names in Meta Tags

Get notified of new Internet Patrol articles!

If you find this useful please share it!

Leave a Reply

Your email address will not be published. Required fields are marked *