Boxbe: Yet Another “Sender Pays to Get Into Your Inbox” Email Model
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Ho hum. It looks like yet another company has decided to try to make the “sender pays to get into your inbox” model work. Last time it was Affini, this time it’s Boxbe, and there have probably been countless others in between.

But it all boils down to one thing:


It ain’t gonna work.

In this particular model, you sign up for a free Boxbe account, and you set up a whitelist for all of your friends and family and anyone else you want to be able to reach you for free. Then everybody else has to pay to get an email into your inbox.

Personal contacts pay one price (your personal contact price). But others can buy their way into your inbox too – they just have to be willing to pay more. 33% plus 2 cents more than your personal contact price, to be specific. Or, they can “take an online test” – no word yet on what that “online test” is, but it’s likely to be some flavour of captcha.

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Let me clarify here – email senders can buy their way into your Boxbe inbox even if they don’t know you. Because they can access your profile for free, and then purchase their way into your inbox.

So ok, yes, Boxbe is a bit different than some of the other “sender pays” models. Because at least with them there was no way for a spammer to buy into your inbox. With Boxbe there is.

Somehow, I think that this doesn’t make it less stupid and doomed to failure.

 

But just to be sure, “We’ll eventually be launching software that allows retailers to profile members automatically,” said co-founder Corbett Barr in an interview with Wired.

This is what we in the biz call “playing both sides against the middle.” Who is Boxbe actually working for here – the poor, spam-saturated user, or the spam senders?

And who the heck is still funding this sort of stuff??

You know folks, if you want to go to a “whitelisted email only” model, there is a perfectly easy, free way to do it. It’s called setting your email program to accept only email from senders on your approved (white) list.

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The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
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5 thoughts on “Boxbe: Yet Another “Sender Pays to Get Into Your Inbox” Email Model
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  1. i have got again sms from Gary wealth

    from us diplomatic curio service so telling me i came to India to transfer your pending fund in RBI NEW DELHI TO MY ACCOUNT so please what can i do

  2. My husband received and sms, reading: Your mobile# has won you the sum of GBP650,000 in 2010 Coca Cola New Year mobile award in UK. To Claim, e-mail your name and Mobile# to: cokedraw2010(a) live.co.uk. IS THIS A SCAM???
    KIND REGARDS

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