Rumors are flying about AOL being put up for sale, with some people wondering whether AOL is to close. While an AOL shutdown seems unlikely in the near term, it does seem to be the case that AOL is going to go up on the block. According to industry sources, AOL has been meeting with both legal and investment types about selling themselves off to the highest bidder.

AOL recently purchased Huffington Post, a move that left many shaking their collective heads, and by all accounts the acquisition was not a match made in heaven, and HuffPo is not bringing in the revenue that AOL would have hoped.

Despite insider reports of AOL looking to shop themselves, AOL has deflected attention to the possibility, saying that “Our strategy at AOL hasn’t changed and we are moving faster than ever on executing against it.”

Observed Andrew Ettinger, VP of Interactive Media with online media agency R.J. Palmer, “AOL is less popular than it used to be. The hip, new thing has passed them by, but that doesn’t mean they’re not valuable.”