If you’ve ever tried to buy the latest Apple products on Amazon, particularly products like an iPhone or an iPad or an Apple Watch, or a related accessory by Apple, you may have been frustrated at the limited availability. While older models and refurbs were often available, the latest and greatest was never before sold on Amazon. That all changed this past week, as Apple and Amazon reached an agreement that allows Amazon to sell current Apple products.
Two of the main reasons that Amazon has not carried a full inventory of Apple products and devices in the past were that a) Apple and Amazon are, in many ways, competitors, and b) as most know, Apple is very careful about their sales channels, who represents them, etc.. And Amazon has a bit of a problem with Amazon vendors selling both pirated and counterfeit products.
Under the new agreement, Amazon will not be selling the Apple HomePod speaker, as that competes directly with Amazon’s Echo. But they will be selling most everything else that the consumer might want.
Also, and perhaps more importantly, under the agreement, only Apple-authorized resellers may sell Apple products on Amazon.
Said an Amazon spokesperson of the agreement, “Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want. We look forward to expanding our assortment of Apple and Beats products globally.”
While this may enhance the customer experience, it is decidedly reducing the vendor experience, including for legitimate vendors who up until now have been allowed to sell Apple products on Amazon.
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Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want. As part of a new agreement with Apple, we are working with a select group of authorized resellers to offer an expanded selection of Apple and Beats products, including new releases, in Amazon’s stores.
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You are receiving this message because you are currently selling, or have previously sold, Apple or Beats products. Your existing offers for those products will soon be removed from Amazon’s online store in the United States. Please contact Apple if you would like to apply to become an authorized reseller on Amazon.
To prepare for this change, you may continue selling these products on Amazon through the holiday season until January 4, 2019. If you have any remaining inventory of these products in Amazon fulfillment centers on January 5, 2019, you will need to create a removal order. Amazon will reimburse you for the return or disposal fees through February 4, 2019. Please also note you will not be able to send shipments of these products to Amazon fulfillment centers effective December 1, 2018.
Thank you for selling on Amazon,
As one might imagine, the legitimate sellers are not happy about this, one observing that “i will be out of business in 6 weeks. i been selling on here for 8 years. i will call apple and see what it takes to be a authorized reseller but im guessing its not going to happen.”
Be that as it may, Amazon’s customers will be able to buy the latest iPhone, iPad, Apple watch, and other Apple products right on Amazon, starting this week.
And don’t forget that Target will match Amazon prices!
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