Amazon Displaying Errors? It May be an ‘Error’ on Your End

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“We’re sorry, an error has occurred. Please reload this page and try again,” reads the error that Amazon users started getting today, when trying to view individual product pages. But no matter how many times you reload that page – or any page – all you get is that Amazon error message, “We’re sorry, an error has occurred. Please reload this page and try again,” over and over. If this is happening to you, try this.

[NOTE: On June 13, 2022, Amazon started throwing errors again. These are not related to Flash, which has been discontinued for several years, and is no longer supported by Adobe as of the end of 2020. We currently do not have an explanation for the 2022 error, we will update this article as we know more.]

“We’re sorry, an error has occurred. Please reload this page and try again.”
amazon error message

This issue started today for users who do not have the most recent version of – or update to – Adobe Flash. Meaning that the “error”, so to speak, is on your end. More specifically, the error is that your (now outdated) version of Adobe Flash won’t play nicely with Amazon’s site. So you need to fix it on your end.

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(Mac OS X and Firefox users, don’t continue without first reading this article.)

To update to the latest version of Adobe Flash player, you need to point your browser to the Adobe Flash update and download page. (Again, if you are an OS X and Firefox user, do not do this until you read this article.)

Then restart your browser, and the Amazon error should be gone.

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amazon an error occurred please reload the page
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13 thoughts on “Amazon Displaying Errors? It May be an ‘Error’ on Your End

  1. Keep getting the error despite removing Chrome extensions, clearing cache & cookies. The error does not appear on Safari browser. But this is killing sales of my books on Amazon. FIX THIS PLEASE!

  2. WTF is going with AMAZON.CA or WINDOWS 11. I just had to reset my laptop and now I’m getting the BS message on AMAZAON.CA: “We’re sorry, but an error has occurred. Please reload this page and try again.” My other PCs and laptops are just fine but this is NOT and it happened after I reset it to factory settings and installed all the MS Win 11 updates. SO my conclusion is that this is a Microsoft fuckup!

  3. No matter what browser I use, no matter cache clear or restart I get the same error “We’re sorry, an error has occurred. Please reload this page and try again.”
    I cannot see price or seller or shipper. I will not order with this in this way, There are too many problems with it. today is 9/9/ 2022 this has been going on for near on a week now. I do not have a phone to update and my PC is updated. I don’t feel too happy about this. I don’t want to sign in to my account and have “Something” happen. I don’t want to use my card either. I believe it has something to do with windows 10. The reason I believe that is because I was able to use a friends windows 7 PC to test a few times over this week and it never get’s the error. I am not going to use windows 7 for any online purchases however.

  4. We’re sorry, an error has occurred. Please reload this page. Still getting this with both Chrome and Edge. Amazon needs to fix this ASAP!!!!!!!!!!!!!!

  5. 29 August 2022,

    (We’re sorry, an error has occurred. Please reload this page and try again.)

    Getting the error in Chrome but not in Edge, clear cache history still not working,
    only works with bookmarks saved, all started after a Google update.

  6. 27 August 2022
    Still getting the error in Chrome but not in Edge or Firefox. But if I sign into my Amazon account in Chrome there is no problem.

  7. Nothing has changed on my computer. Dont even have Flash player. Amazon needs to fix this.

    1. Happens to me too but if signed in, there is no problem. All the more for people to make an account I guess.

  8. Happening 6 years later, and the link in the article leads you to a “Product has been discontinued” page. Definitely not on my end, article should be updated and Amazon is the one who needs to make the fix.

  9. Amazon’s site was working and now it isn’t. My browser hasn’t changed. Saying this is an error on my end is a bit misleading. Amazon changed something that no longer allows a page to display at all if they don’t like the version (or lack of) of Flash. That’s not MY error, IMO.

    Some video may not play – ok, but that’s no reason to block the entire page. I don’t want Flash anyway.

    I bet AMAZON fixes the “error, so to speak” by the end of the day.

    1. I have reloaded, rebooted and reloaded still getting the error on firefox, chrome and Edge

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