24hBet Becomes 24hPoker: Swedish Gaming Giant Starts 11 New Sites in 8 Countries (News Release)

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STOCKHOLM , Sweden, May 31 /PRNewswire/ — Eleven new gaming sites were
recently launched within the company’s network, 24hNetwork. The new sites are
marketed by local partners who use 24hPoker’s software for poker and sport
betting on the Internet. The sites are targeting players in Russia, Asia,
South Europe, Great Britain and the Nordic countries. Until recently 24hPoker
AB used the name 24hBET AB.

With the newly launched sites 24hPoker have a network of 30 partners with
gaming sites using 24hNetwork’s full service solution. It also includes,
apart from gaming software, customer support, payment systems, web hosting
and game licenses. The new partners can therefore concentrate on recruiting
new players to their sites. With subsidiaries, 24hPoker also runs its own
gaming site 24hpoker.com for poker, casino games and sports betting.

“Our own site, 24hpoker.com, is primarily targeting players in the
Scandinavian countries. Thanks to the fact that our partners, with their
local knowledge can market their own sites through our network, we can
quickly establish a presence on other markets,” says Per Hildebrand, CEO at
24hPoker AB as well as one of Sweden’s most successful poker players.

The name change from 24hBet to 24hPoker emphasizes that poker is the
company’s main focus. The goal is to become a leading one-stop-shop for
players while keeping focus on poker as the primary product.
24hPoker AB had a gaming surplus of 2.8 million Euro during the financial
year’s first nine months (May 2004 to January 2005). The company is planning
an introduction on the Stockholm Stock Exchange during 2006.

24hPoker AB is a Swedish owned company within the gaming industry. The
company delivers software for on-line-games and full service solutions for
new actors who wish to enter the gaming market quickly. Through subsidiaries
24hPoker also runs its own gaming site. 24hPoker AB owns 74.6 percent of B2B
Poker AB which operates one of Europe’s leading poker networks. For more
information see 24hpoker.se.

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The new gaming sites within 24hNetwork are:
asianapoker.com, dreamlandpoker.ru, goplay.ru, pokerium.com,
heypoker.com, 727poker.com, rivalpoker.com, capbet.com, 66poker.com,
tipexpoker.com, pokerclubeurope.com

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