10 Things You Should Know About CAN-SPAM
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[Reprinted with permission from the Institute for Spam and Internet Public Policy]

10 Things You Should Know About CAN-SPAM


1. CAN-SPAM applies only to commercial email.

2. CAN-SPAM applies to email for which a primary purpose is to feature your goods, services, or content even if you do not send the email yourself; however

3. CAN-SPAM does not apply to third-party advertisers who advertise in your mailings.

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4. CAN-SPAM can apply to email sent out by your affiliates on your behalf; however

5. CAN-SPAM will not apply to email sent out by your affiliates on your behalf unless you know, or should know, that the email is being sent in violation of CAN-SPAM and you stand to gain from it financially, and you don’t try to stop it.

6. CAN-SPAM requires that all information in your email headers and body be true, accurate, and not misleading.

7. CAN-SPAM requires you to provide a fully-functioning means of return Internetbased communication for the purpose of the recipient opting-out of your mailings.

 

8. CAN-SPAM requires you to honor those opt-out requests, and to immediately cease sharing the user’s address even with previously agreed-to partners.

9. CAN-SPAM does not require that you use confirmed opt-in for your mailings, however it is one of the best defenses against an accusation of CAN-SPAM violation.

10. CAN-SPAM does not require ISPs to accept email which is CAN-SPAM compliant. In fact, ISPs are specifically exempted from claims that they must accept email if it complies with CAN-SPAM.

“10 Things You Should Know About CAN-SPAM” is available as a freely-distributable PDF file from the Institute for Spam and Internet Public Policy, at http://www.isipp.com/ten-things.pdf

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The Internet Patrol is and always has been free. We don't hide our articles behind a paywall, or restrict the number of articles you can read in a month if you don't give us money. That said, it does cost us money to run the site, so if something you read here was helpful or useful, won't you consider donating something to help keep the Internet Patrol free?
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