You may have recently heard of “haul videos” and be wondering what they are. Are they how-to videos put out by U-Haul? (No.) Are they actually “hall videos”, from surveillance cameras or some other hallway phenomena? (No.) So just what are haul videos (or, as they have become known, “hauls” or also “bargain videos”)? We explain.
Haul videos are, quite literally, somebody documenting the great shopping finds (the haul) that they have found. They may also include beauty and fashion tips or tricks, and of course often include where the particular fashionista found their bargains, and how much they paid.
Now you may or may not find this an interesting niche – or you may, or may not, think this is pretty lame. But the fact remains that some haul video producers (or ‘haul bloggers’ or, even as they are sometimes known, “haulers”) have parlayed their haul videos into a handsome little business. Even if they aren’t getting paid, they are often getting free merchandise from companies eager to have the more popular haulers review their wares.
Why would they do that? Consider the haul blogger “JuicyStar07″ – her haul video of her Forever21 haul has garnered over 1.7 million views. You read that right. (Juicy is quick to point out that she purchased her Forever21 haul with her own money, and that no products were provided by Forever21.)
Such well-known companies as Seventeen magazine and J.C. Penney have reached out to haul bloggers.
There are even tutorials about how to become a “haul video celebrity”.
Here’s the full video of JuicyStar07′s Forever21 haul video, in case you want to check it out:
And, should you be so inclined, you can read WikiHow’s article on how to become a haul video celebrity.