Utah Woman Uses Head to Get Child in School (News Release)   7/4/2005 - 1,415 views,

Mother’s Forehead Auction to Pay for Son’s Education

SALT LAKE CITY, June 30 /PRNewswire/ — The Company renowned for
outrageous advertising is at it again. GoldenPalace.com, the Internet casino
that helped turn eBay into the ultimate online advertising vehicle, has spent
$10,000 to permanently tattoo their website address on a woman’s forehead.

Using eBay’s “Buy It Now” option, GoldenPalace.com won the privilege of
placing a permanent ad tattoo on Karolyne Smith’s forehead, making her the
first female to have the casino’s brand mark her for life. Brent Moffatt AKA
“The Human Pincushion” has already allowed GoldenPalace.com to make a lasting
impression on him.

According to her eBay page, Smith loves to be the center of attention
everywhere she goes, making her the perfect cranial billboard for
GoldenPalace.com, who have become publicity specialists with their eccentric
advertising ideas.

“I really want to do this,” said Smith. “To everyone else, it seems like
a stupid thing to do. To me, $10,000 is like $1 million. I only live once,
and I’m doing it for my son … It’s a small sacrifice to build a better
future for my son.”

Smith’s boyfriend, Jeremy Williams, said the couple discussed the idea for
more than three weeks before deciding to go through with it. And when they
did, Smith’s eBay auction attracted more than 27,000 hits and 1,000 watchers.
According to Smith, the money will be used to send her son to private school.

Local media was on hand to witness the tattooing live at ASI TATTOOING in
Salt Lake City, Utah. Most onlookers seemed amused at the spectacle although
many people seemed taken aback at what looks to be a new trend in brand
marketing.

“I think this kind of advertising will become increasingly popular as time
goes on,” said GoldenPalace.com CEO Richard Rowe. “It is a perfect way to get
attention amid the clutter of advertising that people see every second of
every day. Conventional forms of marketing just don’t cut it anymore. To get
people’s attention, you have to stand out from the crowd. In light of
Karolyne’s story and her intentions to improve her son’s education, we have
given her additional $5,000 on top of the $10,000 spent on the auction.”

Smith said she talked to several companies and received multiple offers,
but she decided GoldenPalace.com would be the best choice.

“We decided to go with these guys because they work with a lot of
charities,” she said. “I want this to mean something.”

As a result of their eBay shopping spree and other advertising campaigns,
GoldenPalace.com has amassed an impressive collection of oddities including
the Virgin Mary Grilled Cheese Sandwich, Britney Spears’ Pregnancy Test,
Marilyn Monroe’s personal address book, and Pope Benedict XVI’s
previously-owned VW Golf; all of which have garnered extensive worldwide media
attention for the casino.