The Ultimate Pay-Per-Click: So This Person Walks Into a Bar…   11/8/2004 - 1,170 views, 2 Comments

Summary: The Chicago Sun-Times is reporting that Motorola has just filed a patent on what has got to be the ultimate pay-per-click mechanism: beaming advertisements to celphones and then using geolocation to track when the celphone user has walked into an advertised merchant's ...

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The Chicago Sun-Times is reporting that Motorola has just filed a patent on what has got to be the ultimate pay-per-click mechanism: beaming advertisements to celphones and then using geolocation to track when the celphone user has walked into an advertised merchant’s store, at which point the advertiser will be charged for the “click”.

It’s three-dimensional AdWords!

Now, if I can run up to you on the street, show you the advertisment which has just arrived at my celphone, and then get paid when you walk into the advertised merchant’s place of business, the cycle will be complete.

You can read more about this here.

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Read Next Article » Open Source Web Browsers Taking Bite Out of Windows IE

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For additional similar stories check out our archives on Cell Phones, Everything Else

 

2 Comments »

  1. Yay! Minority Report, here we come! *sigh* Just shoot me now…

    Comment by Jason Stare — 11/10/2004 @ 5:51 am

  2. Phone Ads with Geolocation
    What a truly appalling idea. Sending ads to people’s cellphones when they come near a store, and charging a

    Trackback by Ordinary Nothing — 11/10/2004 @ 8:30 am

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