Comments on: New FTC Rules on Bloggers Blogging and Internet Marketers Marketing Testimonials and Endorsements Explained

By: Hal

Hal — Mon, 12 Oct 2009 09:54:53 +0000

This is such a fine explanation I’m going bookmark it for reference. A part of this I don’t think I understand is Google ads. We have little control over what Google puts on the blog.

Also, I noticed you have a blanket statement at the bottom of this post. Like Scott, I wonder how all this will fall out.

By: Frank Fleischer

Frank Fleischer — Fri, 09 Oct 2009 19:49:48 +0000

Wouldn’t it be great if rules like this were applied to politics?

By: Scott Lovingood

Scott Lovingood — Fri, 09 Oct 2009 18:27:53 +0000

This is probably the best summary of the new FTC rules I have seen.

Does it create a double standard though for bloggers vs newsprint?

Can I put a Disclaimer on my blog that says - Please consider all links on this blog to generate income for me. They may be affiliate links or paid advertisements.

Or do I need to do it at each post?

The actual execution of HOW to tell this is going to be interesting as it gets worked out.

And how does the heating pump company measure the average results? That will cost more than they make I would guess.

By: Tim Bourquin - MemberCon.com

Tim Bourquin - MemberCon.com — Wed, 07 Oct 2009 15:42:58 +0000

Excellent summary and explanation Anne. I would love to interview you on this topic for my website. I just emailed you about it.

By: Dave Soucy

Dave Soucy — Wed, 07 Oct 2009 14:48:19 +0000

Thanks Anne,
that was the best explanation of the new rules that I’ve read. Your examples really clarify the issue nicely.

~Dave