Starbucks Goes iTunes - Do You Hear Music? 10/10/2006 - 1,698 views,
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Starbucks has just struck a deal to have their own “Starbucks Entertainment” area on Apple’s iTunes internet music store. According to Starbucks, their Hear Music catalog will be available through the iTunes website. The Starbucks iTunes area “will feature a wide variety of playlists including unique music hand-picked by the same Starbucks Hear Music content team responsible for selecting the music played in Starbucks stores around the world,” explained Starbucks. According to Ken Lombard, Starbucks’ president of Starbucks Entertainment, “We’re excited to work with iTunes to add a significant new digital experience to the innovative buying experience we’ve been offering in Starbucks locations for more than 10 years. Many of our customers want to listen to our music on their iPods, and now that will be easier than ever.” “Millions of people enjoy the great music featured at Starbucks locations worldwide, and ask us for it by name,” added Apple’s VP of iTunes, Eddy Cue. “Starbucks Hear Music has been a hit with music fans and we’re thrilled to add a Starbucks area to iTunes with all this great music online for the first time.” Time to order me up a grande Tuniccino.
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