In a clear sign of the times, Netflix has just unveiled a new monthly plan in which you don’t get any DVDs at all. While this may sound like a page out of The Onion or other satire rag, we promise you that it’s true. The new Netflix “Watch Instantly Unlimited” (only) plan is a nod to the many Netflix customers who now only watch Netflix via real-time streaming, such as to an iPad or a Netflix set-top device, and don’t check out DVDs at all.
The announcement from Netflix, which was released last evening, and also announced price increases for some of their ‘DVD included’ plans, says, in full:
We want to let you know about two important changes to the Netflix service.1. The price of your current plan is changing from $8.99 a month to $9.99 a month. This new price will be effective with your next billing statement on or after January 2, 2011, and will be referenced in your Membership Details. With your current plan you can both instantly watch unlimited TV episodes and movies on your computer or TV and receive unlimited DVDs by mail.
2. We now also offer a new $7.99 a month plan which lets you instantly watch unlimited TV episodes and movies on your computer or TV. This plan does not include any DVDs. All the titles you can watch instantly on your current plan are also available on this new plan, and as a reminder, not all titles on DVD are available to watch instantly. This new plan is available immediately – if you’d like to switch to this new plan at any time, simply visit Your Account.
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Why the changes? Our selection of TV episodes and movies available to stream has grown dramatically, and as a result most members want us to deliver unlimited movies and TV episodes two ways: streaming instantly over the internet plus DVDs by mail. The price change will allow us to continue to offer the popular plan choice of unlimited TV episodes and movies streaming instantly along with unlimited DVDs. The new plan, which does not include DVDs, is a great option for the increasing number of members who only want to watch instantly. The $7.99 a month price reflects no DVD shipping costs on this plan.
We hope you’re enjoying great TV shows and movies from Netflix, and that you’ll continue to enjoy Netflix on whichever plan you choose. We realize you have lots of home entertainment options, and we thank you for your business. As always, if you have any questions, please call us at 1-800-715-2146.
–The Netflix Team
Logging in to your Netflix account now shows this added plan option:
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