‘Lost Clicks’ Web Site to Track Click Fraud (News Release) - 1,773 Views,
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“What we’d like is for http://www.LostClicks.com to become an electronic Mr. Fineberg, along with associate Dean Gresham and Dallas attorney The defendant companies are accused of overcharging for PPC advertising, “We’re hoping that http://www.LostClicks.com can serve as something of an Currently, http://www.lostclicks.com includes a growing click fraud For more information on http://www.LostClicks.com or to speak with Joel
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DALLAS, May 19 /PRNewswire/ — Online advertisers who are concerned about
click fraud have a new online clearinghouse, http://www.lostclicks.com , where
they can learn more about a pending class action lawsuit against the major
search engines and Internet corporations, and about recent developments in
what is now being recognized as a major problem for advertisers.
meeting place for advertisers and individuals who are concerned about pay-per-
click (PPC) fraud,” says attorney Joel Fineberg of Dallas, who represents
online advertisers in the class action lawsuit. “It’s very important that all
of us share information because we’re dealing with a new technology and a new
challenge. The more people who visit the site, the more knowledge we can all
gain.”
Stephen Malouf, have filed a class action lawsuit against the following
defendants: Google (Nasdaq: GOOG), Yahoo! (Nasdaq: YHOO), Lycos, AskJeeves
(Nasdaq: ASKJ), Findwhat.com (Nasdaq: FWHT), GO.com, LookSmart (Nasdaq: LOOK),
AOL, Netscape and Time Warner (NYSE: TWX).
in which advertisers pay a fee every time an Internet user clicks on their
ads. The lawsuit alleges many of those clicks are fraudulent, caused by
competitor businesses attempting to increase an advertiser’s bill, or some
other misuse. The suit also says the Internet companies selling the ads do a
poor job of policing the fraud.
educational tool,” Mr. Fineberg says, “one that can help online advertisers
better understand what’s happening. And ultimately, we think it can play a
role in resolving the problem.”
library, linking Web surfers to articles written on the subject, as well as
information on Mr. Fineberg and other lawyers involved in the class action
lawsuit. In the future, the site will include an online forum where PPC
advertisers can share information about their experiences with click fraud.
Fineberg, contact Mike Androvett at 800-559-4534 or mike@legalpr.com
‘Lost Clicks’ Web Site to Track Click Fraud (News Release)
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Read Next Article » Yahoo Using Web Beacons to Track Users Across the Web
Read more:
» Google Sued for Not Protecting Adsensers from Click Fraud
» Class Action Lawsuit Against Facebook for Click Fraud and Overcharging Advertisers
» Click Fraud: It’s Not Nice to Fool Mother Google
» Click Fraud Can Mean Big Money, Legitimately
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