‘Lost Clicks’ Web Site to Track Click Fraud (News Release)   5/19/2005 - 1,009 views,

“What we’d like is for http://www.LostClicks.com to become an electronic
meeting place for advertisers and individuals who are concerned about pay-per-
click (PPC) fraud,” says attorney Joel Fineberg of Dallas, who represents
online advertisers in the class action lawsuit. “It’s very important that all
of us share information because we’re dealing with a new technology and a new
challenge. The more people who visit the site, the more knowledge we can all
gain.”

Mr. Fineberg, along with associate Dean Gresham and Dallas attorney
Stephen Malouf, have filed a class action lawsuit against the following
defendants: Google (Nasdaq: GOOG), Yahoo! (Nasdaq: YHOO), Lycos, AskJeeves
(Nasdaq: ASKJ), Findwhat.com (Nasdaq: FWHT), GO.com, LookSmart (Nasdaq: LOOK),
AOL, Netscape and Time Warner (NYSE: TWX).

The defendant companies are accused of overcharging for PPC advertising,
in which advertisers pay a fee every time an Internet user clicks on their
ads. The lawsuit alleges many of those clicks are fraudulent, caused by
competitor businesses attempting to increase an advertiser’s bill, or some
other misuse. The suit also says the Internet companies selling the ads do a
poor job of policing the fraud.

“We’re hoping that http://www.LostClicks.com can serve as something of an
educational tool,” Mr. Fineberg says, “one that can help online advertisers
better understand what’s happening. And ultimately, we think it can play a
role in resolving the problem.”

Currently, http://www.lostclicks.com includes a growing click fraud
library, linking Web surfers to articles written on the subject, as well as
information on Mr. Fineberg and other lawyers involved in the class action
lawsuit. In the future, the site will include an online forum where PPC
advertisers can share information about their experiences with click fraud.

For more information on http://www.LostClicks.com or to speak with Joel
Fineberg, contact Mike Androvett at 800-559-4534 or mike@legalpr.com