Congratulations! If you received a LinkedIn email telling you that your profile is one of the top, most viewed profiles on their site, you should feel special.
Just like the other TEN MILLION unique and special recipients. Better known as your fellow top, most viewed profile recipients.
The latest e-marketing campaign by the business networking site is somewhat of a double-edged sword. On one hand making recipients feel special and unique like a snowflake—till the simple math reveals that being one of their top profiles makes them not even one in a million.
More like one in ten million.
Not only that, but LinkedIn provides a way for you to sport your newly acquired “e-street cred” by notifying all your LinkedIn, Facebook, and Twitter friends. (Who you’d think already REALIZE how special you are.)
Reactions from LinkedIn members run the gamut. From fist-pumping pride in the designation to remarks about LinkedIn being one of the least viewed sites from recipients—and confusion as to how they got recognized since they very infrequently use LinkedIn.
And what of the great unwashed 190 million members who are NOT part of this special designation? What are they now? LinkedOUT?
In the end, while it’s nice to be recognized for being the top of anything, LinkedIn has offered you a choice of decisions.
First, how should you feel about having one of the special most viewed profiles? Great, because you’re in the upper echelon? Or somewhat dubious because that echelon has more people than some countries?
Next, do you champion your new title? You could run the risk of alienating some friends—or worse, looking like you’re doing a touchdown dance for getting a certificate of participation?
Or perhaps take the subtle approach and just quietly pat yourself on the back for a job well done and bask in the deep personal satisfaction?
Yes. Perhaps the subtle thing. Let the guy in the cube decorated with all the Marvel action figures crow about his LinkedIn e-certificate.